About Vero Linens

Meet Our Founder

Vero Linens was founded by Steve Coval. With 25 years in the luxury linens business, Steve wants you to experience the best sleep experience possible.

Vero Linens is proud to provide a wide selection of fine bed linens made in Italy. Our elegant linens are a luxury purchase truly worth making. Customers can also select from our line of Italian duvet covers, exceptional down sleeping pillows and much more.  

So why are our bed linens better? You see not all cotton is created equal. There are low-quality grades of cotton, which allow companies to sell bed linens for lower prices. 

  • High quality cotton contains longer and stronger fibers, which retain their strength.
  • Sheets made from long and extra long staple cotton is softer (and feels nicer next to your skin) than sheets made from substandard grades of cotton.

Wholesale Savings from the Sew Room to your Bedroom

Our business model is unique. We manufacture some of the finest luxury Italian linens, however, we do not sell them to retailers. Therefore, there is no retail markup on our bed sheets, unlike other luxury linen brands. As a result, the typical 250% to 300% retail markup isn’t in our bed sheets price structure saving you as much as 60% over like quality linens.

We cut no corners in the manufacturing of our luxury bedding; we only cut out the retailer. By dealing direct to consumers we pass these wholesale savings from our sew room to your bedroom.

Free Shipping and Our Guarantee

We are so confident in the quality of every product we offer, that we have a 100% money-back guarantee. Every order over $100 receives free shipping (in the contiguous United States). Shipping costs for international, expedited, or orders to Alaska & Hawaii are calculated at checkout.

Don't take our word for it, see testimonials by our amazing customers!

Shop for our luxury bedding below.

Luxury Italian Bedding