About Vero Linens

Vero Linens was founded by Steve Coval. With 25 years in the luxury linens business, Steve wants you to experience the best sleep and shopping possible. We recognize the need for benchmark customer service and deliver it, which is why we get consistent 5 star reviews on our products and service. Please read our customer testimonials HERE.

Why choose Vero Linens, watch our video below for a better explanation.

At Vero, we take pride in the fact that we offer the finest bedding products available. Our products come with our 30-day satisfaction guarantee.

With over 25 years of luxury linen experience, we pride ourselves on being knowledgeable in all aspects of the luxury bedding industry.

In 2009, we made a bold move to migrate a portion of our hospitality business to a Direct-to-Consumer provider of bed sheets.

This unique approach allows us to sell our products direct to the consumer and bypass expensive retail distribution, saving our customers as much as 60% off like quality bed linens.

View our video below which explains our unique business model. 

Luxury bedding


At Vero, our luxury bed sheets are woven and sewn in Italy by artisans with over 150 years of luxury bed linen lineage.

The region where our linens are produced is recognized as one of the renown and highest quality textile-producing areas in the World.

Located at the foothills of the Italian Alps, this region has been one of the leading textile producers since the middle ages. The craftsmanship and quality of our bed linens are unmatched. 

Handcrafted Italian Bed LInens


Only the very finest raw materials are found in our luxury bedding products.

All our bed linens are produced from the finest grades of Long Staple and Extra-Long Staple cotton.

Our high-quality down products are manufactured in the US and are IDFL certified which means we do not engage in live-plucking or force-feeding. Our down products are hypoallergenic. 

The Finest cotton is used on our bed linens


The design details that are found in our luxury bedding products exhibit our attention to detail and pride that goes into every product we produce.

Features such as hemstitching, mitered corners, elegant embroidery, fully elasticized extra-deep-pocket fitted sheets, demonstrates our commitment to cutting no corners in the construction of products.

 Vero Luxury Linens

 Review our Direct-to-Consumer business model in the below video.


Vero Linens in the Press!

Read our many accolades here.


2024 Best Luxury Linens for Hospitality

2023 Luxury Linen Manufacturer of the Year