I wanted to take care of my new towels by laundering gently, but thoroughly. This product came highly recommended not only from Vero Linens, and I am glad I listened. I gave it four stars, even though I love how it works and smells. The reason for this is that it is a bit awkward to pour, with product running down the front of the bottle. I miss the convenience of a measuring lid. Aside from dispensing, it is perfect. Gentle and lightly scented, it cleans well and rinses well, too. The scent is light and pleasant (I got Lavender). I suspect all the scents are light, but I can only speak to this one. I use this not only on my wonderful Christy towels (from Vero Linens), but also my fine linen sheets. Without all the chemicals, brightening agents, and so on, I believe I am extending the life of my items, and not exposing myself to those things. Every little bit helps. Thank you Steve for the recommendation, and I highly recommend it too. Casey

When you determine you are going to spend the money on quality sheets and bedding, you absolutely want to maintain those items! All the little videos that Steve has provided has been so helpful. The drying of towels, too dry or on too hot of a temp drawing the material that's been stitched on each end....WOW, I finally know why that was happening with my towels!! Who knew? Purchasing the linen wash product that Steve recommended was an easy decision! I'm also using it for my fine washables as well as my husbands! I know they are fresh and clean without "fake" scents. I prefer..clean, not faux scents. Don't get me wrong about bleach...I'll use it in something that needs it, but not my nicer items! Dee Rhodes